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Consumer tastes are salivating away from the gourmand trend and leaning toward crisp and sweet.
November 24, 2024
By: Lianna Albrizio
Associate Editor
The country may have gotten a brush of the first snow of the winter season, but in the fragrance world, consumers are not quite done with summer flavor. According to beauty trend tracker Spate, consumers are moving away from the gourmand trend, with tastebuds perked up for crisp and sweet. Currently, matcha and watermelon lead the fastest-growing fragrance products in the US. Watermelon Watermelon Lemonade fine fragrance mist. Per analysts, the watermelon perfume trend currently sees...
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